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Espresso Shot: Optimize Sales and Marketing with Advanced Reporting and Dashboards

Date: March 17, 2008

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In any economy, understanding your pipeline can make all the difference in the world.
Who’s hot? Who’s not? Which prospects will likely close, and why? Which campaigns are delivering the highest ROI? Knowing the answers to these questions helps ensure that decision-makers can guide your company on a steady and profitable course.

Today, software-as-a-service (“SaaS”) applications can deliver deep insights into sales and CRM data without the need to place workload on IT or install additional software. From detailed, real-time reporting, to multidimensional analysis of complex data sets, to incorporating third-party information into dynamic performance dashboards - anything is possible. Comparing target to actual? No problem. Getting a handle on multi-channel forecasts? Done.
Understanding which actions are needed to move critical opportunities through to close? Now you're talking!

Tune into this 35-minute Espresso Shot Web Seminar to learn:

-Why gaining visibility into your pipeline is critical to success
-How business intelligence can deliver deeper insight into your CRM data
-How to track prospects from cradle to cash register
-How to integrate advanced reporting and analytics without installing new software or placing additional workload on IT.

Sponsored by Business Objects, this event features a 10-minute presentation by Robert Abate and Richard Skriletz, Global Managing Principals for RCG Information Technology, followed by a 15-minute product demonstration by Business Objects, and 10-minute Q&A moderated by your Espresso Host, Eric Kavanagh.

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