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Coremetrics 2007 Enables Rapid Response Marketing with Real-Time Web Analytics

Coremetrics, a leading provider of on-demand Web analytics and precision marketing solutions, is launching a comprehensive range of tools which enable organizations to implement more scientific, data-driven and proactive online marketing programs. Coremetrics 2007 builds on Coremetrics' robust Web analytics platform, enabling marketers to turn granular analytical data into clear marketing activity plans instantly.

Coremetrics 2007 delivers automated cross sell recommendations based on visitor behavior; enhanced analytics enabling highly intelligent and automated marketing strategies; and multichannel analytics with IBM WebSphere Commerce. The suite is delivered in an on-demand, Software as a Service (SaaS) model that includes ongoing support by a team of business and analytics advisors. Coremetrics works with clients across all industries including the travel, financial, media, content and retail sectors, to help businesses achieve their online marketing objectives.

The new features in Coremetrics 2007 leverage the power of Coremetrics LIVE Profiles, the industry's leading record of all visitor behavior cross-session activity, making it easier for online managers and marketers to act on the data and make informed, targeted business decisions.

Coremetrics 2007 provides users with an up-to-the-minute picture of marketing campaign, website, and product and revenue performance - enabling users to optimize campaigns and website changes as they unfold. The Real Time Monitor application is a graphical dashboard which provides both standard and customized key performance indicators (KPIs), enabling individuals to tailor metrics to their unique needs, and to map them to a specific campaign that is underway, in real time. The combination of tailored KPIs and immediacy of information enables organizations to track the results of their marketing campaigns or website changes and respond promptly to improve results.

In addition, Real Time Monitor supports integration of RSS (Really Simple Syndication) feeds, enabling input from other data sources such as intranets, inventory systems, POS applications, or even external news and blog sites.

Casual and outdoor apparel retailer Sierra Trading Post will be using Real Time Monitor to optimize campaigns and is looking forward to using it to boost holiday sales: "Keeping a close watch on minute by minute sales and orders will allow us to immediately respond to those events that are not always predictable," said Doug Williams, Director of Marketing at Sierra Trading Post. "Coremetrics Real Time Monitor will not only show us how our website is performing, but also how traffic, promotions and sales are interacting. The dashboards are exciting and intuitive, making it easy to spot trends and immediately capitalize on opportunities."


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