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Articles from this Site
Experian Group Limited Acquires of Hitwise
WebTrends Acquires ClickShift, Expanding Platform for Online Marketing Optimization
Coremetrics 2007 Enables Rapid Response Marketing with Real-Time Web Analytics
webMethods Completes Acquisition of Infravio
Omniture Delivers Business Optimizations and Self-Service Administration Console with SiteCatalyst 13
White Papers
Books
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Web Analytics Channel
Articles
eMetrics Survey Reveals Latest Trends in Web Optimization
The most measured marketing channels are search, email and online advertising.
Variable Architecture in Web Analytics
Variable architecture is the intersection of data storage and data delivery.
Web Site Navigation Analytics
Web analytics model can provide a wealth of intelligence on how to tweak and optimize a Web site and its navigation.
A Culture of Tagging
The mainstream adoption of metadata generation and text analytics tools can be considered an offshoot of the pop-culture need to get a handle on massive amounts of information.
Why Integrate Web Analytics with Your CRM?
When used properly, Web analytics can create marketing nirvana for online marketers.
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Social Democracy with a Guiding Hand
Social networking, in whatever form it finally decides to adopt, is here to stay.
Trends in Business Intelligence for Marketers
Classifying Web Analytics Systems
Next Steps for Web Analytics
TiVo Your Customers
White Papers
Search Engine Marketing Rec Room Guys
By by JADE Technologies
Search Engine Marketing Delta Software International
By by JADE Technologies
Books
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Web Analytics: Translating Clicks into Business - Buyer's Guide (PDF download)By Guy Crease |
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Web Analytics: Translating Clicks into Business (PDF download)By Aberdeen Group |
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Web Data Mining and Applications in Business Intelligence and Counter-TerrorismBy Bhavani M. Thuraisingham |
