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Marketplace
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Channel Resources
Articles from this Site
Predictability 2.0: Householding Splits/Merges and Metrics
Predictability 2.0: Refining Your Householding Algorithm
DMA Revamps Database Marketing Infrastructure
Extraprise Finds Shifting Priorities for Database Marketers
Unica Releases Enhanced Web Analytics Solution: Affinium NetInsight 7.1
White Papers
Books
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Database Marketing Channel
Columns
Collaboration by Data Organizations
Much of what we call collaboration is really communicating, cooperating or coordinating our activities.
Building a Basic Marketing Dashboard
Marketers face a more fundamental challenge: how to make the best use of the information available today, while getting ready to add new information in the future.
Trends in Business Intelligence for Marketers
Justifying Marketing System Investments
Predictability 2.0: Householding Splits/Merges and Metrics
Ask the Experts
Can you run a marketing campaign without a data warehouse or data mart?
Is there a relatively easy way to determine the sample size required to be statistically valid for a marketing test?
White Papers
Product Marketing versus Product Management
By by: Brian Lawley
Who's Making Money Off Your Content?
By by Attributor
Books
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Exploration WarehousingBy Bill Inmon |
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Winning Telco Customers Using Marketing DatabasesBy Rob Mattison |
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Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship ManagementBy Olivia Parr Rud |
