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Customer Intelligence Channel

Articles

Mining the Voice of the Customer to Improve Enterprise Performance and the Customer Experience

Taking a proactive approach that goes beyond what is happening in contact centers and other customer-facing departments to why it’s happening can help businesses get ahead of the issues.

Trust is the New Money

Today, trust is the commodity that fuels business and decides who wins and who loses. In order to build a trust network with your customers, process must be leveraged by the customer’s experience.

Columns

Justifying Marketing System Investments

Marketing Automation: What Do We Do Now?

The Harvard Business Review and BI

How Profitable to Us is Each Customer Today ... and Tomorrow?

Predictability 2.0: Refining Your Householding Algorithm

Take a look at ways to revise your complex matching algorithm.

White Papers

Real-Time Market Intelligence

By Storage Markets



Industry Vendors