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Business Intelligence (BI) Channel

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Information fuels the new economy and plays an essential role in developing and maintaining a sustainable competitive advantage. The demands on a business today - increased global competition, lower barriers to entry, lower profit margins - are creating an ever-increasing need for access to data. The ability to get the right information to the right people at the right time is, therefore, more important than ever; however, the sheer volume of available data makes such a proposition more challenging than ever. Organizations that are the most successful at collecting, evaluating and applying information are consistently the leaders in their respective industries. The ability to act faster and more effectively than the competition can be the defining advantage in today’s marketplace and the means for successfully managing customer relationships in the long run.

As companies look to BI solutions in order to address these challenges, business intelligence software has become a multibillion dollar market. Business intelligence offers tremendous promise to company leaders - too often though, this promise has not been fulfilled.

In partnership with DM Review, Netezza is proud to sponsor this research portal as an excellent source for the latest information on business intelligence.

Articles

Making Role-Based Business Intelligence Meaningful

Role-based BI is only effective if it delivers role-based information within the context of a value stream.

Embarking on an Environmental Path: Keys to a Successful Strategy

With a green initiative you must have a plan, a goal and a means to measure and manage the success of your program.

Business Intelligence at a Small or Midsized Business: It's More than Just Spreadsheets

SMBs are now discovering that BI tools are needed for fact-based decision-making.

Laying the Foundation for Agility and Differentiation in the Oil and Gas Sector

With the integration of information sources and core work processes, relevant information becomes more readily accessible, allowing time previously spent looking for information to be spent taking action.

Driving Marketing Performance

With lots of data resident in most companies, marketing executives have the capability to determine which marketing activities are driving performance. Armed with this knowledge, executives can more easily develop budgets, forecast sales and demonstrate marketing accountability.