Database Marketing
Exploration Warehousing
Bill Inmon introduces exploration warehousing, a revolutionary new method that helps users flush out business opportunities hidden in patterns of data. He explains the exploration process and identifies the types of data warehouse designs best suited for exploration. Using numerous case examples, he describes his original exploration techniques and demonstrates how IT and database managers can work together with business managers to identify patterns of data which, for example, indicate the existence of fertile new markets for products.
Winning Telco Customers Using Marketing Databases
This book teaches telecommunications companies how to develop a competitive marketing process and how to utilize database marketing to gain and maintain relationships with profitable customers.
Data Mining Cookbook: Modeling Data for Marketing, Risk and Customer Relationship Management
CD-ROM contains the actual models that are described in the book, providing examples of the most commonly asked data mining questions regarding marketing, sales, and customer support applications. Complete working code written in SAS, the most popular mining modeling language, is also provided. Readers can use the CD-ROM to directly implement the models for business use- -resulting in better campaigns, improved customer service, and increased profits.
Data Warehousing and Business Intelligence for E-Commerce
Data Warehousing And Business Intelligence For E-Commerce provides the fresh orientation to data warehousing that you've been looking for. Written by data warehousing consultants who are leading the charge into the realm of e-commerce applications, this book-which focuses heavily on the special "customer intimacy" required by e-commerce-will help you discard outdated assumptions and plan and implement new solutions that support new business needs and models.
Optimal Database Marketing: Strategy, Development, and Data Mining
Contemporary direct marketing and e-commerce companies cannot exist in today’s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically.
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
Strategic Database Marketing is the only resource to explain database marketing from the customer's point of view, instead of the seller's. Now, as exploding research and technology create entirely new market challenges, the Second Edition of this influential bestseller explains the method for computing RFM (Reach, Frequency, Monetary), as well as covering recently developed tools and resources including the Internet, loyalty programs, customer-specific marketing, and more.
The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy
Deploy marketing dollars more efficiently In today's take-no- prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMAEs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet.
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.
Contemporary Database Marketing: Concepts and Applications
A combinaton of text and CD puts the power of database marketing theory and practice at the fingetips of every marketer.
Database Marketing: The Ultimate Marketing Tool
An enthusiastic guide to direct marketing--buying and using highly defined databases to generate sales, overtake the competition, and build customer loyalty.
Permission E-mail: The Future of Direct Marketing (PDF download)
This insight-driven and detailed report is essential for all sales and marketing executives charged with developing successful permission e-mail strategies. Produced with IMT Strategies, "Permission E-Mail: The Future of Direct Marketing" shows how leading marketers are realizing unprecedented returns from this powerful and rapidly evolving marketing medium. The 210-page study provides critical information to frame investment decisions, make resource allocations and develop strategic guidelines and priorities relative to permission e-mail.
Principles of Direct and Database Marketing
Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data
Compilation of essays offering succinct, specific methods for solving the most commonly experienced problems in database marketing.
The Business of Database Marketing
The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of 37 "best practices" and a roundup of some of the major do's and don'ts in making business sense of the world of database marketing. It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business. Includes a CD with useful forms, presentation materials from the author, and the special the ROI Calculator from the book.
