Lisa Loftis
Lisa Loftis is a senior vice president of Intelligent Solutions, Inc. She coauthored Building the Customer-Centric Enterprise and has spent the past 18 years working with business and IT executives to develop BI and CRM solutions. She may be reached at lloftis@intelsols.com.
Recent Stories From this Author
Governance: The Superglue of the Center of Excellence
November 6, 2008 Governance will help an organization’s COE reap benefits from data assets
Getting Data In, Getting Information Out
October 29, 2008 A look at the business intelligence center of excellence’s composition and required roles and responsibilities
Center of Excellence: Staying Ahead of the Business Intelligence Curve
October 10, 2008 The business intelligence center of excellence is a mechanism for data warehouse teams to stay ahead of increased demand for...
Achieving Excellence, Part 1
September 22, 2008 The business intelligence center of excellence is a mechanism for data warehouse teams to stay ahead of increased demand for...
Herding Cats
August 21, 2008 This month, I explain the keys to success by delving into typical challenges of internal technology and highlighting ways to...
The Shoemaker’s Children
July 23, 2008 This month, I will highlight some of the more unique BI opportunities inherent in large technology or consulting organizations...
Supersize It: Contact Optimization Technology
June 20, 2008 Solving organizational challenges and gaining agreement on communication priorities is a sound start to contact optimization.
Less is More: Optimizing Your Customer Contacts
May 20, 2008 In theory, optimizing customer communications sounds wonderful.
How Do I Love Thee? Let Me Count the Ways
April 14, 2008 Adopting a customer contact optimization strategy is not easy, but it is important.
Follow the Yellow Brick Road
March 27, 2008 Success stories in an industry facing budget and resource constraints
