Larry Goldman
Larry Goldman is president of AmberLeaf, a customer intelligence consultancy. He has more than 13 years of experience in database marketing, business intelligence and customer analytics, as well as customer and marketing strategy, customer experience optimization, sales force automation and call centers. He can be reached at larry@amberleaf.net.
Recent Stories From this Author
Closed Loop Marketing is Like My Three-Year-Old Son
July 23, 2008 It always amazes me how simple things in real life match the complex inner workings of marketing strategy, closed loop...
Is Lead Management a Sales or Marketing Program?
June 19, 2008 The definition of a lead is typically closer to that of a prospect, but the organization could already be doing business with...
A Marketing Suite by Any Other Name
April 14, 2008 Clients are now requesting suite solutions that move past basic campaign management.
Multichannel Metrics Still Confounding
March 18, 2008 This article is my opinion on why marketing measurement is still so elusive.
Loyalty Program ROI
January 30, 2008 One of the most frequent and difficult questions I have received lately is, “How do I measure the success of my loyalty...
A Look at Consolidation
January 17, 2008 The rash of consolidations across all industries seems a bit unprecedented. The technology sector has not escaped this trend....
Database Design is Difficult
January 3, 2008 I regularly hear the complaint, “I can’t get basic information” from the business side - particularly from...
MRM: Efficiency or Effectiveness
November 29, 2007 Some of the features and functionality of marketing resource management include digital asset management, dashboards and...
Leaders and Followers
November 5, 2007 Organizations are looking for behavioral information to triangulate hypotheses, identify segments and needs and verify brand...
Customer Intelligence
October 1, 2007 Analyzing list data brings an extra edge for some marketers.
