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Marina Yesakova

Marina Yesakova is a senior strategic marketing manager at BMC Software. She leads the financial justification of IT purchasing decisions initiatives by creating financial and statistical models and business cases for BMC customers.

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Building a Solid ROI Case
March 14, 2008 To get project funding, you have to present a solid business case that shows tangible benefits and a solid return on investment.

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Marina Yesakova

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