Steve Schultz
Steve Schultz is a leading customer relationship management (CRM) practitioner who combines an understanding of information technology with extensive business process design experience and information-based decision-making methodologies. As executive VP of Client Services for Quaero (www.quaero.com), he helps clients identify, justify, implement and leverage leading edge analytical CRM environments to create or/and improve their database marketing capabilities. Schultz has worked with companies in the financial services, telecommunications, retail, publishing and hospitality industries. Contact him at schultzs@quaero.com.
Recent Stories From this Author
Predictability 2.0: Householding Splits/Merges and Metrics
March 8, 2007
Predictability 2.0: Refining Your Householding Algorithm
January 11, 2007 Take a look at ways to revise your complex matching algorithm.
How Did Counting Get So Complicated?
November 9, 2006
Budget Season: Getting What You Want
September 7, 2006
The Customer Data Diet - Why Less is More
July 13, 2006
How to Deal with Direct Marketing's Evolving Challenges and not Burn Out Your IT Department
May 11, 2006
How Does Your Analytic Environment Rate? Keeping Up with the Joneses
March 9, 2006
Keeping Up with the Joneses
February 27, 2006
Taming the Marketing ROI Monster in Five Easy Steps
December 8, 2005
Marketing Infrastructure: Deciding When to Do It Yourself
October 13, 2005
